Deep canvassing is a tool in their racial justice and policy tool kit where they have 10-20 minute conversations at doors in suburbs about racism, discrimination, and bias. Jewish Community Action will work together with the person at the door to develop a deeper analysis of race and inequity through shared stories and experiences. The technique was born out of LA during the marriage equality fight, and proved to be one of the few methods that changed minds and motivated people to vote differently, with some data showing the effect lasting for at least 18 months after the conversation. Deep canvassing is based on a storytelling model. Canvassers will work with people at the door to deepen their understanding of racism in their communities and mobilize them towards action.
Jewish Community Action