Ayada Leads supports New Americans, particularly African diaspora women, to overcome obstacles preventing them from achieving their leadership ambitions. Their core work includes innovative civic engagement strategies, leadership development, and demystification of the process of running for office. They work to build a world in which African diaspora women and girls feel valued, safe, and prepared to achieve their academic, professional, and leadership dreams. 

Since 2015, Ayada Leads has encouraged African diaspora women, their families, and their communities to participate in the civic life of their cities and states. Their work to build a multiracial democracy where everyone can engage in the civic process is helping to eradicate racism and Islamophobia and shape a better future. Because of Ayada Leads, more African diaspora women are leading in political office at every level – state, county, and city.